Pharma Consultant | Solution Provider
August 13, 2024
Drools is an Indian pet food brand established by the IB Group in 2010. Over the years, Drools has grown significantly, becoming one of the leading brands in the Indian pet food market. The brand’s growth can be attributed to its focus on high-quality ingredients and nutritional value, which has resonated well with pet owners across the country.
Drools started with a limited range of products but has since expanded its portfolio to include over 100 different items, including dry food, wet food, treats, and supplements for both dogs and cats. This extensive range caters to various dietary needs and life stages of pets, ensuring comprehensive nutrition.
One of the key factors behind Drools’ success is its emphasis on research and development. The brand works with veterinary nutritionists to formulate products that meet international standards. This commitment to quality has helped Drools earn the trust of pet owners and veterinarians alike.
Drools’ products are manufactured in state-of-the-art facilities that adhere to stringent quality control measures. This ensures consistency in product quality, which has been crucial in building a loyal customer base.
The brand has also invested heavily in marketing and distribution. Drools’ products are widely available across India through both online and offline channels, making it accessible to a broad audience.
As of 2024, Drools holds a significant market share in the Indian pet food industry, estimated to be around 18-20%. This places Drools as one of the top three pet food brands in the country.
Drools has leveraged its deep understanding of the Indian market to tailor its products to local preferences and dietary habits. This localization strategy has been pivotal in its growth.
The brand has also been proactive in launching new products and flavors to keep up with changing consumer preferences. Innovations such as grain-free and high-protein formulas have been well-received by pet owners.
Drools’ success is also attributed to its robust supply chain and efficient distribution network, ensuring timely delivery and availability of products even in remote areas.
In addition to catering to the nutritional needs of pets, Drools is involved in various community initiatives and partnerships with animal welfare organizations, further strengthening its brand image.
The brand’s growth trajectory indicates a promising future, with plans to expand its product range and reach in the coming years. With a focus on quality, innovation, and customer satisfaction, Drools is well-positioned to continue its leadership in the Indian pet food market.
